Create Cultural Impact with Global Advertising
Past: September 21, 2021 - 5:30 pm PT / 7:30 pm CT / 8:30 pm ET
Learn how global advertising creates cultural impact from two trailblazers in the industry.
Have you ever wondered how to make more of an impact through advertising? Nick Santiago and Tom Conigliaro will share what they have learned in their 15+ years of creating in the industry. They will talk about creating a culture for positive change, producing work that touches hearts, and appealing across markets worldwide. Also, learn insights on how to expand your horizon of thinking. Moderated by WeXL Founder and CEO Arabella DeLucco, this panel will feature how our panelists’ passion, purpose, and story shape their work and how they stay morally connected to their craft.
For the full recording, join us a Patron or Producer and support our work.
About Our Panelists
Nick Santiago
Co-founder Arcade Film Factory
Manila, Philippines
Nick Santiago
Nick Santiago is a commercial director with over 20 years of experience and a co-founder of The Arcade Film Factory, one of the top-ranked commercial production houses globally and a recent winner at the Cannes Lion. Nick began his career as a copywriter and creative before switching over to the production side. For the past 13 years, he has completed over 200 commercials in Manila, Los Angeles, Seoul, and Ho Chi Minh. His clients include Mitsubishi, Nestle, Del Monte, Unilab, Bayer, Nescafe, Toyota, Pizza Hut, Pepsi, Mountain Dew, Gatorade, Cheetos, Marlboro, Centrum, Robitussin, Honda, Tide, Kit Kat, and Kawasaki. Based in Manila, Philippines, Nick is also a photographer and screenwriter. He is the father of two kids who he plans to raise as K-Pop stars.
Tom Conigliaro
Tom Conigliaro
VP, Creative Director, YuzuYello
New York, New York
Thomas Conigliaro is an American writer, creative director and middling rec-league soccer player.
Blessed with a team of hyper-talented copywriters and art directors, Thomas leads the creative charge for YuzuYello—a healthcare marketing agency obsessed with making patient experiences brighter. In addition to helping people learn about, pay for, and get the most out of their medical treatments, he and his Yuzu Crew are particularly proud of a campaign they created to help underserved NYC communities get vaccinated against COVID-19.
Thomas has created promotional and educational campaigns for healthcare brands, devices, and support programs around the world. He is absolutely fascinated at discovering what audiences from different countries respond to, dismiss or improve. Whether the content covers a nutritional formula or the latest cancer treatment, he’s continually surprised and often humbled by what patients, doctors, and nurses see in his work.
Thomas’s path hasn’t always been straightforward. Mental health and focus-related challenges knocked him off course throughout his teens and 20s. Through the purposeful embrace of philosophy, mindfulness, and perhaps good old-fashioned maturation, Thomas found a way to get the zig-zagging bottle-rockets in his brain to fly in the same direction.
When he’s not yammering away on conference calls, Thomas loves slurping ramen, penning limericks, and ignoring the body aches that suggest he should stop playing soccer.
For the full recording, join us a Patron or Producer and support our work.